Troubleshooting Packaging for Premium Tuna Boxing
The passion for packaging goes beyond making boxes. Juan Carlos Díaz, master gluer at Litografia D’Ortega, tells us how he solved together with the client, a packaging problem with folding boxes for PINSA’s Premium product, Dolores Premium Solid Tuna Loin.
After 27 years working for the company and starting as a general assistant, he was invited to participate in a technical consultation made by PINSA, which produces canned Dolores tuna, a premium product. The consultation was in relation to the packaging, which, when it was packed in the box, had a corner open. This was an issue in the box, since the objective is that being a PREMIUM export product, it would look perfect.
This box has almost all the embellishment processes produced at Litografia D’Orrega, such as register varnishes, three direct inks, raised engraving, hot stamping. Very, very, very nice finishes for this premium box.
“The aesthetic part for the customer is very important because, in the end, when you go to a supermarket, you buy the product, but you don’t see the product inside, you see the box, which is what the customer buys.”
Our answer was, “if it is important for you, then it will also be important for us and we will find a solution for you,” and that is what we did.
We went to Mazatlán and when we saw their process we realized that the effect they mentioned occurred when the can was put in the box. Since it was a small box, the structure was deformed a little.
We began to analyze by bringing together the corresponding areas to be able to come up with a solution.
The die-cutting and quality team looked for what to do so that the weight of the can, instead of affecting it, would help the box to close more. We saw that we could modify to reinforce the upper part, which is where the can is, so that it would not open and would close better.
It was a mutual accompaniment where we informed the client what we were doing, what they thought and, in the end, when we managed to have the result. We sent it to them for approval and they liked it a lot.
“I think what sets us apart is that we care about the client. We go and help them with their process looking that the operator works well with the box that we send them. If it works, the operator is not going to complain, and the company is going to be happy. The client is going to be happy.”
I have had a lot of contact with operators from other companies and it has helped me to understand them, to say, look, I am going to give you solutions.
Why? Because that is what we offer at Litografia D’Ortega. That you have high quality printed box, a good image and additionally, that it works well for you.
D’Ortega is always concerned with giving the client practical and tangible solutions.
Let’s do the packaging as you need it. Contact us at:
info@dortega.com.mx | https://www.dortega.mx/enpackaging solutions get in touch: | info@dortega.com.mx | USA +1 (678) 855-6226
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