A product's packaging is much more than just a wrapper; It is the first impression a consumer has of the brand and can be decisive in the purchase decision.
Folding packaging has become a popular and effective option for brands thanks to its versatility and ability to engage the consumer. But what makes a folding pack stand out on the shelves and grab the customer's attention? Below, we explore the key factors that make folding packaging irresistible.
Make irresistible folding packaging.
1. Striking visual design
Aesthetics are essential. Colors, fonts, and graphic elements should reflect the brand's identity and stand out at the points of sale. Folding packaging that uses colors that are appropriate for your target audience (e.g., soft shades for beauty products or vibrant colors for children's products) can generate an emotional connection with the consumer. The design should be clear and avoid overloading visual elements, ensuring that the message is understandable and engaging.
2. Functionality and ergonomics
Well-designed packaging should be easy to open, close, and store. In the case of folding packaging, ergonomic design plays a crucial role, as it facilitates transport and storage for both the customer and the retailer. The resistance of the material is also essential, as it ensures the protection of the product and transmits quality. Think of luxury boxes like the ones we produce for the wine and spirits category, where the protection of glass containers is critical, as well as functionality with a WOW effect when extracting the product.
3. Sustainability
Increasingly, consumers prefer products with eco-friendly packaging. Recyclable or biodegradable materials are highly valued, and folding packaging, with its paper and cardboard options, has an advantage in this regard. Including labels or messages about its sustainable nature can strengthen the brand's image as responsible and committed to the environment.
4. Sensory Experience
Innovation in packaging presentation can differentiate a product from its competitors. Finishes, such as UV varnishes, metallic effects or special prints, can create a sensory experience that reinforces the perception of quality and exclusivity.
5. Innovation with personalization and variable communication
Customization options, such as including the customer's name or creating limited editions, increase appeal and emotional connection.
6. Effective communication of product value
Folding packaging should communicate the qualities of the product clearly. The strategic use of text and visuals helps explain the benefits of the product, highlight its key features, or differentiate it from the competition. This is especially important for products where the first purchase is based on what the consumer instantly perceives.
7. Multichannel communication
The use of augmented reality or QR codes expands the experience from the packaging, creating a more powerful Story Telling. Expanding information on use, promotional and linking with tactics such as events, extend the perception of the product and the brand, satisfying the demanding need for novelty in new generations.
In conclusion, attractive folding packaging is the result of a balance between design, functionality, sustainability, innovation and communication. Well-crafted packaging can not only capture attention, but also build customer loyalty and convey the essence of the brand at a glance.
Sources:
- "Packaging Design: Successful Product Branding From Concept to Shelf" – Marianne R. Klimchuk y Sandra A. Krasovec.
- Estudio de "Eco-Friendly Packaging in Consumer Goods" de Nielsen.
Looking to increase the impact of your product on your consumers?
Contact us at info@dortega.com.mx or visit https://www.dortega.mx/en .
Let's make an irrestible packaging!