Special finishes are printing and handling techniques that go beyond simply printing ink on paper. These processes add texture, depth, and a touch of luxury to your packaging, turning them into true design pieces that stand out at the point of sale. Below we review the types of special finishes and their characteristics:
Prints
Hot stamping
It consists of applying a metallic foil (gold, silver, copper, etc.) or foil on the substrate using heat and pressure. It offers a glossy and elegant finish. We consider them for luxury packaging with gold or silver logos, wine boxes with gold or silver accents.
Screen printing applications Allows you to print thick, textured inks, creating special effects such as matte, glossy or embossed finishes. Fluorescence or thermals are some very striking variants. Plan them on cosmetic packaging with textures and embossments, as well as gift boxes with colorful and vibrant designs.
Enhancements
UV Varnish A layer of UV-cured varnish is applied to highlight specific areas of the design, creating a glossy, tactile effect. Cases: Perfume packaging with bright logos and chocolate boxes with embossed details are some applications.
Matte Varnish Provides a smooth, non-reflective finish, contrasting with shiny areas and creating an effect of depth. Cases: packaging of ecological products with natural finishes and wine boxes with matte and elegant labels.
Soft touch varnish Offers a soft and velvety touch sensation, improving the perception of product quality. Case: Luxury Cosmetic Boxes with Velvety Textures.
Engravings
Dry engraving A hot metal plate is used to create an embossed print on the material, without the use of ink.
Case: Liquor packaging with embossed logos or jewelry boxes with intricate designs.
Wet engraving Combines dry etching with ink application, creating an effect of depth and texture Cases: packaging of artisanal products with rustic finishes or wine boxes with embossed and colored labels.
Why choose special finishes?
Differentiation: Special finishes make your packaging stand out on the shelf, capturing the attention of consumers.
Added value: They convey a sense of luxury and quality, justifying higher prices.
Customization: They allow you to create unique and personalized packaging that reflects your brand's identity.
Protection: Some finishes, such as UV varnishes, protect the print and extend the shelf life of the packaging.
Conclusion
Consider special finishes for your packaging as a powerful tool to raise the bar on your folding packaging and strengthen your brand. At Litografía D'Ortega, we offer you a wide range of finishes to create packaging that truly stands out.
Do you want to know how we can increase the impact of your product?
Contact us and let's review alternatives for eye-catching finishes that make a difference and add value to your packaging. Write to us at info@dortega.com.mx
Comments